Tecnar Strengthens European Market Presence with Appointment of Jochen Schmitz as Principal Commercial Representative
Saint-Bruno-de-Montarville, Quebec, Canada – February 25, 2026 – Tecnar Automation Ltd. announces the appointment of Jochen Schmitz as Principal Commercial Representative – Europe. Acting through his independent German limited liability company, Jochen will drive European market development initiatives for Tecnar and contribute to the company’s long-term expansion across key industrial sectors.
The appointment represents a strategic milestone in Tecnar’s international growth. Europe remains one of the world’s most advanced and competitive manufacturing environments in the tube, automotive and heavy fabrication industries — sectors facing increasing pressure to enhance process stability, reduce scrap and implement data-driven quality control directly within production lines.
With nearly 20 years of experience in industrial manufacturing, advanced production technologies and strategic market development, Jochen brings in-depth knowledge of European OEM structures, capital equipment environments and end-user operations. His mandate focuses on establishing strategic partnerships, strengthening direct engagement with industrial customers and supporting the integration of Tecnar’s laser-ultrasonic measurement solutions into European production environments.
“European manufacturers are under significant pressure to increase yield, improve process transparency and maintain cost efficiency in highly competitive markets,” said Jochen. “Tecnar’s laser-ultrasonic technology enables non-contact, real-time wall thickness and diameter measurement directly in the production process. The objective is to translate technological capability into measurable operational performance for industrial partners.”
Until now, Tecnar’s European activities were primarily supported from North America. The establishment of a dedicated independent commercial representation in Europe enhances proximity to OEMs and end users, accelerates opportunity development and reinforces long-term customer relationships. The move reflects Tecnar’s commitment to building a sustainable and scalable growth platform in the European market.
“Jochen’s appointment strengthens our strategic presence in Europe,” said Alexandre Nadeau, CEO of Tecnar. “His industry insight, market understanding and strong network will support the continued expansion of our footprint and bring our process intelligence solutions closer to European manufacturers.”
Jochen will represent Tecnar at Tube Düsseldorf in April 2026, where the company will present Lut 3.0, its next-generation all-in-one wall thickness and OD gauge. The system combines enhanced measurement performance with advanced digital twin capabilities, enabling deeper production insight and supporting the transition toward smarter, more connected manufacturing environments.