Page 32 - ITAtube Journal 1 2019

Technical Papers
Messe Düsseldorf GmbH
Well-refreshed
All a matter of taste! How about new, highly distinct beer worts- from small breweries, or even chocolate beer? Everything is available, as the beverages indus- try keeps coming up with new aromas, to make sure consumers won’t have to face dry spells. To keep kegs and bottles always filled, the sector requires high-quality and hygienic machines, as well as plants fitted with valves – forpure enjoyment.
For the beverages industry, everything is in flow – an uncom- fortable hiccup is quite the excep- tion. Thirst for mineral water, lemonades and beers remains reliably high. Beverage producers however, keep watching market movements like a hawk. Valve manufacturers are highly aware of this development.
Major producers have swallowed smaller producers and are fight- ing in the market. “This means a higher level of competitive pres- sure for the diverse subsuppli- ers, such as Mankenberg, as the strategic purchasing departments of machine manufacturers are supposed to compensate ‘losses’ experienced selling whole plants,“ emphasises Dietmar Pallasch, head of Mankenberg’s sales force in Germany. Often enough, a shift can occur – for instance away from mass beers towards so-called craft beers, or special beers.
Craft beers in vogue
Even if the large breweries con- tinue to dominate beer taps, craft beers are the latest rage. Craft beers are more like a tradecraft, brewed according to own recipes by small breweries. “The number
of breweries in Germany and the varieties of beer will continue to grow in the coming years, also thanks to the craft beer move- ment,” says Dr. Jörg Lehmann, president of the German Brewers Association DBB. While there were around 1290 breweries in 2006, the number increased to 1410 ten years later. Pallasch: “Growth is continuous, but not excessive”.
Last year, the newly founded brewery “Kuehn Kunz Rosen” in Mainz fulfilled a desire to create a recipe for an own beer. Two business partners invested one million euro. Up to 30 hectolitres can be brewed in the plant. In Münster, the brewery “Läuterwerk” opened its doors in 2015, and the “Finne-Brauerei” was also founded in Münster – a citywhich once counted 150 breweries, yet today
ITAtube Journal No1/February 2019
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