Page 42 - ITAtube Journal 2 2025

Review
Tube Mexico
Monterrey
9 - 12 April 2025
Tube & Wire Mexico 2025 – A Big
Step Forward
A personal experience by Albert Sedlmaier
(CEO dataM and ITA Chairman European
Management Board)
As a participant and exhibitor, the Tube &
Wire Mexico 2025 trade fair in Monterrey
was a milestone event for me – significantly
larger and more impactful than the initial
presence in 2024.
Last year, Messe Düsseldorf had already
made a first effort to establish a presence
at ExpoManufactura with a dedicated group
for Wire and a small shared booth for Tube.
That attempt, while modest in size, already
hinted at the potential.
This year, in 2025, that modest beginning
evolved into a well-organized, larger-scale,
and highly professional exhibition. Messe
Düsseldorf did an outstanding job in plan-
ning and supporting the event. It was clear
that every exhibitor mattered – regardless
of size.
Wire sections visible everywhere, includ-
ing directional floor markings. The “Group
Alemania” area stood out with an impressive
ceiling banner and a well-positioned pres-
ence.
Organization & Presentation
The marketing for the show was excellent –
with signage and branding for the Tube and
A real highlight for me was the exhibitor
lounge, which allowed me to act as a kind of
“host” when meeting business contacts. The
hospitality was first-class, with great support
from the lounge team and Markus Liedke,
who went above and beyond to personally
ensure the needs of every exhibitor were
met. That level of care is something I’ve
come to associate with Messe Düsseldorf –
professional, efficient, and approachable.
Strategic Location – Monterrey & Parque
Fundidora
From a practical perspective, I highly value
the location of the event at Parque Fun-
didora. As an exhibitor dealing with jet lag, I
found it helpful to take long morning walks
through the park (5–10 km) before the exhi-
bition day started. This not only helped reset
my internal clock but also gave me a calm
space to prepare for the day.
Business Goals & Market Relevance
My primary commercial objective for partic-
ipating in Tube Mexico was clear: Mexico is
becoming a strategic industrial hub in North
and Central America. With many manufac-
turers shifting production from the U.S. and
overseas to Mexico, the region presents
growing opportunities for companies like
mine.
We offer COPRA, a CAE (Computer Aided
Engineering) software suite for the ERW
tube manufacturing and roll forming indus-
try. With COPRA RF and COPRA FEA RF, our
clients can significantly boost productivity,
improve quality, and reduce costs – both
economic and environmental. This makes it
an ideal solution in a region that is rapidly
evolving into a manufacturing powerhouse.
Being able to finally meet many of our
Mexican customers in person, after years
42 ITAtube Journal August 2025