Page 63 - ITAtube Journal 2/2019

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pro table core business and increase pro tability in the coming years. This includes the consistent segregation of loss-making business areas wherever necessary”.
In recent months, Schuler has developed new product strategies for each business division. Expensive “over-engineering” needs to be a thing of the past. Schuler has already decided to withdraw from the unpro table production of packaging machines and lines for the production of large-diameter pipes in 2019.
Expansion of service business and value creation in China
Cost bene ts in production in China and Brazil are to be exploited to a greater extent and the global service network is also to be expanded in Germany. The loca- tions in China will receive additional engineering posi- tions.
“Smart Press Shop” with Porsche sets new standards
From 2019, Schuler and Porsche will build what is prob- ably the world’s most modern press plant for the digi- tized automobile production of the future in Germany. Operation is scheduled to start in 2021. “The estab- lishment of the corresponding joint venture between the two companies under the name Smart Press Shop is perfect”, said Schuler CEO Iacovelli. “The new press shop will set new standards for the automotive industry both in terms of performance in industrial manufactur- ing and in the digital networking of data streams in the production process”, he explained.
The new Smart Press Shop will supply the Porsche plant in Leipzig in particular with body parts at low logistical cost and with the lowest possible ecological impact. For Schuler, the joint venture is an example of close cooper- ation with the world’s leading automobile manufactur- ers. “At the same time, we are focusing on new markets and digital business models”, said CEO Iacovelli. Schuler intends to gain additional market shares from 2019 with new mechanical presses in the mid-price segment and consistent digitization of the main product lines. “For Schuler and our customers, digitization is not a vision, but a reality. And it is above all a great opportunity for all of us – not a risk”, explained the Schuler CEO.
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