Page 48 - ITAtube Journal 1 2026

Press releases
Tecnar
Tecnar Strengthens European
Market Presence with Appointment
of Jochen Schmitz as Principal
Commercial Representative
Tecnar Automation Ltd. announces the
facing increasing pressure to enhance pro-
appointment of Jochen Schmitz as Princi-
cess stability, reduce scrap and implement
pal Commercial Representative – Europe.
data-driven quality control directly within
Acting through his independent German
production lines.
limited liability company, Jochen will drive
With nearly 20 years of experience in indus-
European market development initiatives
trial manufacturing, advanced production
for Tecnar and contribute to the company’s
technologies and strategic market devel-
long-term expansion across key industrial
opment, Jochen brings in-depth knowledge
sectors.
of European OEM structures, capital equip-
The appointment represents a strategic
milestone in Tecnar’s international growth.
Europe remains one of the world’s most
advanced and competitive manufacturing
environments in the tube, automotive and
heavy fabrication industries — sectors
ment environments and end-user opera-
tions. His mandate focuses on establishing
strategic partnerships, strengthening direct
engagement with industrial customers and
supporting the integration of Tecnar’s la-
ser-ultrasonic measurement solutions into
European production environments.
“European manufacturers are under signif-
icant pressure to increase yield, improve
process transparency and maintain cost ef-
ficiency in highly competitive markets,” said
Jochen. “Tecnar’s laser-ultrasonic technolo-
gy enables non-contact, real-time wall thick-
ness and diameter measurement directly
in the production process. The objective
is to translate technological capability into
measurable operational performance for
industrial partners.”
Until now, Tecnar’s European activities
were primarily supported from North
America. The establishment of a dedicated
independent commercial representation in
Europe enhances proximity to OEMs and
end users, accelerates opportunity devel-
opment and reinforces long-term customer
relationships. The move reflects Tecnar’s
commitment to building a sustainable and
scalable growth platform in the European
market.
48 ITAtube Journal April 2026